Karan Johar’s “Ae Dil Hai Mushkil” has probably been one such Bollywood movie which had got maximum publicity in the Indian Media for the last two weeks right up to its release yesterday. Right from casting of Pakistani Actor Fawad Khan to public threats from MNS chief Raj Thackarey, the movie had everything right to draw crowd in large numbers.
Though there was a looming threat of Social Media boycott, Karan Johar had ensured that every magazine (print to online) had been only talking about this movie. Snippets of intimate scenes between Asihwarya Rai and Ranbir Kapoor, articles talking about chemistry between Ranbir and Anushka and finally the public promos done by every actor in the film just goes on to show how much the producers would have spent on marketing.
Although K Jo and his team had spent so much money on marketing ADHM, one wonders how good is the content of this film? Are Bollywood fans enjoying this movie? Let us some take some reviews on twitter and the public who have gone to the theaters to watch this movie.
Ae Dil Hai Mushkil seems to be Karan Johar's revenge for people not liking Kabhi Alvida Na Kehna.
— Keh Ke Peheno (@coolfunnytshirt) October 28, 2016
#adhm is so bad that fighting for its release was truly an anti-national act.
— rama lakshmi (@RamaNewDelhi) October 28, 2016
#ADHM is such a terrible movie where does one even begin?
— Shivam Vij (@DilliDurAst) October 28, 2016
“The movie is too predictable,” said Panchami, a college student who watched the movie along with her friends at Fun multiplex at Chembur in Mumbai. “There is nothing new. It appears to be a patchwork of several look-good-feel-happy films. And it is boring at times,” she added.
“The movie lacks a screenplay. It appears as if one is watching a long sequence of nicely shot scenes,” Aroon Dhaneshwar, who has been involved in distribution of films, told Express. “It’s unlikely that the movie would be able to generate good business.”
Shekhar, who watched the movie at Bharat theater in Mumbai’s eastern suburb of Kurla said he saw audiences leaving the theater halfway through the movie.
Maybe one needs to warn Bollywood Movie makers, it is script which need to be well done before the release of a film. Neither the controversies surrounding the film nor the hype created around it will win the heart of the masses.