How many of us knew Amit Shah was going to be the King Maker of Bharatiya Janata Party (BJP), the man who made Gujarat Chief Minister Narendra Modi into a development brand called Prime Minister Narendra Modi? This brand of development for PM Modi is not something which had to created out of thin air but people were simply made aware of his development work in Gujarat.
It was this development work which Congress and other opposition forces had been trying to cover up from 2004 to 2014 in the name of communal “2002 Godhra Riots”.
It took around 11 months of ground work in Uttar Pradesh as BJP Party President Amit Shah slowly yet steadily gnawed into those crucial 73 Lak Sabha seats from the “Hindi Heartland”. Without these seats, BJP would have fallen short of the 282 magic mark in 2014.
In May 2014, BJP led National Democratic Alliance (NDA) created a historic landmark of 336 in the Lok Sabha Elections. In June 2014, within one month of this historic victory, Sunil Bansal was made the Key commander in “Mission Modi Programme” for Uttar Pradesh.
Sunil Bansal, an activist of the Akhil Bharatiya Vidyarthi Parishad (ABVP) – the Rashtriya Swayamsevak Sangh’s student outfit in Rajasthan. He occupies a spacious accommodation in BJP office in Lucknow and played a crucial role in guiding his party to this record breaking 25 year track record.
Two major activities at hand for making “Brand Modi” successful in Uttar Pradesh. Firstly, to add more ground level party workers and there by strengthening the booth workers was probably one of the biggest achievement. Around 1.28 lakh booths have been extended to the reach of BJP apart from the existing 1.4 lakh booths.
The party organised 88 youth-centric, 77 women-centric, 200 OBC-centric, 18 Dalit-centric and 14 trader-centric events, and held numerous state, regional and sector-level meetings with booth workers. It deployed 403 Parivartan Vans to each constituency.
Secondly getting the voter equation right, a combination upper caste, Non-Jatav and Non-Yadav is what ensured a victory for BJP. The strategy was to focus on the upper castes, non-Yadav OBCs and non-Jatav Dalits, who comprise 55-60% of its population.
Probably the fact that BJP did not have a single Muslim candidate was aimed at the fact that they never intended to polarize the elections, it was pure number crunching and data analysis.
Akhliesh Yadav might have used certain specific “Outside” and “Donkey” tags to this election but unfortunately, it is he who has been kicked out and branded as an outsider in his own state.