The media house Business standard in an article by Mahesh Vyas, claims that Kumbh Mela will not generate employment in the state of Uttar Pradesh, and that a quarter of India’s work force visiting the Mela, is not a good news for India. Gleaning a little into the festival reveals, that Kumbh Mela and Ardh Kumbh Melas, are the largest peaceful gathering of people in the world; just the deft opportunity for India to gain momentum in the unchartered territory of religious tourism.
Since the dawn of human history, human beings have traveled to holy sites, and even the Biblical records show that religious centers have been not only a part of the cultural landscape, but were also imperative to the growth of local markets, making it a vital part of the economy. Be it Jerusalem, Mecca or Vatican, by virtue of the number of pilgrims visiting these places, they have always had thriving economies.
The deets of the preparation for Ardh Kumbh mela at Prayagraj this year is said to be at par with the International religious pilgrimages; it includes a ₹42,000 million investment into a temporary city which spans over 2,500 hectares. There’re 122,000 temporary toilets and a range of accommodation from simple dormitory tents to 5-star tents. To make the Mela safer and convenient for the pilgrims to visit, Government of India has employed artificially intelligent video surveillance and analytics by IBM; disease surveillance, river transport management by Inland Waterways Authority of India; an app to help the visitors, and there ‘re 800 special trains running to and fro from Prayagraj.
The advantages of religious tourism:
- Religious and faith based travel has the advantage of appealing to people of all ages and nationalities. This season, not just Indians, but many outsiders too will be visiting Prayagraj.
- Studies have shown that religious tourism shows no sign of slump even during economic crisis.
- Helps connect local secondary industry with faith-based tourism. Periphery of Praygraj has many leather and marble stone related industries. This could definitely see a surge in their production and distribution.
Its due to these veritable advantages that places like Florida, which is known for its beaches, has now decided to build its own Bible land, and so have other countries around the world found ways to incorporate religious tourist destinations to help infuse a secondary source of income into their economy.
It would be vacuous to imagine that creation of infrastructural facilities would not help the state of Uttar Pradesh in allaying the situation of unemployment. Yet, Business standard decided to attack Kumb Mela, which is nothing but a nefarious design to attack Hindusim. After Sabrimala, Hindu pilgrims around the world are now skeptical about the incessant denigrations of Hindu temples and festivals. Clearly, the anti-Hindu entities are following a scripted behavior and the room for honest differences are none. Ergo, it can be safely concluded that the media house–Business standard, is subtly stoking the smoldering communal embers, watering down the efforts of Yogi Adityanath and his government’s efforts. And this is clearly anti-ethical journalism.
This article is written by Levina
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of SatyaVijayi.