CAIT writes to Piyush Goyal, seeks a national toy policy to make India ‘Atmanirbhar’ in the sector

The Confederation of All India Traders (CAIT) has reached out to Union Minister of commerce and industries, Piyush Goyal, seeking a ‘national toy policy,’ in order to fulfill Prime Minister Narendra Modi’s wish of self-sufficiency in toy sector.

In its letter to Goyal, CAIT National President Mr. B.C.Bhartia & Secretary General Mr. Praveen Khandelwal appreciated that the Prime Minister has taken the toy sector on the priority of the Government. The two said that under the aegis of CAIT, the Toys Association of India has taken the call of the Prime Minister Modi and has started gearing up to meet the challenges. However, citing changing requirements in the market and people’s preference for “technological innovations ,and variety of designs,” the letter says that the sector seeks support from government in form of “national toy policy.”

The CAIT has Goyal to constitute a Task Force composed of senior officials and representatives of the toy Industry to carve out ways and means to strengthen the Indian toy sector in order to fulfill the expectations and vision of the Prime Minister.

The traders body, in its letter also addressed the issue of Bureau of Indian Standards license for toy manufacturer. The Government had issued a notification in February, 2020 making a mandatory provision for toy manufacturers to be complied with BIS norms by 31st August, 2020. However on the request of traders, the date was further extended to 31st, December, 2020.

The body has said that even after implementation of BIS standards from 1st January, 2021, a large quantity of toys manufactured prior to above date will be available with the retail traders across country, and requested the minister to allow the traders to sell such material. The body further added that even after applying for the licence, it will take approximately 3-4 months to complete the process and unless the manufacturers are allowed to continue production till this time, these units will be forced to close.