A recent television commercial of a housing complex has stirred controversy across West Bengal. The reason being a parody version of the famous patriotic song ‘Dhana Dhanye Pushpe Bhara,’ that has been featured in the advertisement.
Original lyrics of the patriotic song which are in glorification of motherland have been replaced with eulogies of the housing complex, in the commercial’s parody version. Authored by famous writer, Dwijendralal Ray, ‘Dhana Dhanye Pushpe Bhara’, is one of the most popular patriotic songs in Bengali language.
Since the melody is also recited as prayer in many Bengali medium schools across the state, people in Bengal have special sentiments and fond memories attached with it. Naturally, this tampered version of the evergreen song dedicated to motherland, did not go down well with them.
People on Twitter hit out at the advertisers for demeaning the patriotic song by composing a parody version of it. Many also challenged the silence of the Kolkata’s intellectual circles.
— Wonder Munna (@WonderMunna) December 10, 2018
This song is sung by you people!!!!Very nice and appreciated !!How so called intellectual bengali SHILPIII showing anger n question people mindset while doing MACHA programme if asked for Item number??@SomlataAcharyya #SrikantoAcharya @onindochatt
— Dhritiman Chatterjee (@dhritiman_b2) December 10, 2018
No action from Govt side No protest from Press side.
Dhana Dhanya pushpa Bhara.
Great patriotic song_By Dijendra Lal Roy.
Misusing and showing disrespect to this famous song by SOLARIS CITY Real estate Business man.
It sad 2 see the patriotism is being used commercially. pic.twitter.com/9yxsOX2MrU
— TITO SG (@sg_tito) December 6, 2018
@EdenRealtyGroup please stop maligning a legendary patriotic song 'dhana dhyanya pushpe bhora' by #DLRoy for ur business purpose. The promo is not only irksome but also an insult to emotion of the people of Bengal. #Solariscity https://t.co/R34fnZGVc2
— Prasenjit Dasgupta (@Prasenj64774021) December 1, 2018
West Bengal’s ex-BJP ledader and Right-wing activist Krishanu Mitra went on to the extent of suggesting that those who would buy flats in the advertised complex after watching the commercial, should be fined with Rs 3 lakhs for causing cultural pollution.
আমার দাবি এরপরও যারা এই ফ্ল্যাট কিনবেন, তাদের রেজিস্ট্রেশনে ফ্ল্যাট প্রতি অতিরিক্ত ৩ লাখ টাকা করে সাংস্কৃতিক দূষন জরিমানা ধার্য করুক রাজ্য সরকার।
Impose #CulturalPollutionFine on #SolarisCity @MamataOfficial @IamSumanDe @MoupiaNandy @mayukhrghosh @tathagata2 pic.twitter.com/gbXe2FHrxM
— Krishanu Mitra (@KRISHANUMITRA) December 10, 2018
(the parody version featured in the commercial)
However, sources suggest that as the controversy over the commercial seems to be escalating, it has been taken-off from television channels. Various people and organizations have come forward to demand apologies from the advertisers, those involved with the commercial and the channels which aired it.
Below is the original version of the song:-