Home Minister Amit Shah in a recent interview to Rahul Joshi of News 18 Network, reacted to the Tanishq advertisement row. The Home Minister said that small incidents can’t dent India’s social harmony. “The roots of social harmony are very strong. There have been many such attacks on it. The British tried to break this harmony, later the Congress also tried the same,” Shah said.
Shah also warned against such types of “overactivism”.
“Such small incidents cannot break the social harmony of our country. I believe there shouldn’t be any form of over-activism,” he added.
An advertisement run by jewellery brand Tanishq earlier went viral — it showed a Hindu woman married into a Muslim family and ready for her baby shower.
The advertisement led to outrage among a large section who called for the brand to be banned and the ad to be dropped. #BoycottTanishq also trended on Twitter. Tanishq later pulled the ad after a few of its employees received death threats.