Prime Minister Jawaharlal Nehru turned to his countrymen for support during the 1962 Indo – China war. Ads like the one below were broadcast-ed calling on the women of India to give their jewelry to the cause. Nehru also asked people to donate money and woolens.
According to Rediff, in Rajasthan, close to 250 families from Village Bardhana Khurd, decided to send one son from each family into the army. It is estimated that more than $220 million were collected in cash for the Defence of India Fund.
India lost the 1962 war, with the conflict actually ending thanks to a unilateral withdrawal by Beijing. The full analysis of what went wrong however has yet to be made public. And there’s some other interesting fallout to the massive donation drive that came during the war: According to Observer Research Foundation Distinguished Fellow Manoj Joshi, many gold ornaments and jewellery donated then to Defence of India Fund still lie forgotten in the vaults of the Reserve Bank of India today.
Credits: Scroll Staff