Tennis star Sania Mirza has hit out at the “Cringeworthy ads” that are being produced by broadcasters on both sides of the border to hype the upcoming ICC World Cup encounter between India and Pakistan. Her reaction comes following a distasteful ad aired by one Pakistani broadcaster Jazz TV, which mocked Indian fighter pilot Abhinandan Varthaman.
“Cringeworthy ads on both sides of the border?? seriously guys, you don’t need to ‘hype up’ or market the match anymore specially with rubbish! it has ENOUGH attention already! It’s only cricket for God sake, and if you think it’s anymore than that then get a grip or get a life!! (sic),” Sania Mirza tweeted.
The ad by Jazz TV showed a model made to resemble Abhinandan with his trademark mustache sipping tea and answering questions, mimicking the video which was released by Pakistan Army of his questions. The ad has stoked outrage, with many demanding it to be pulled down.
The two neighbouring nations will meet on June 16 in Manchester and while fans across the world don’t need reminding of the magnitude of the encounter, the organisers and sponsors are leaving no chance to hype it up further.